The No Time 4 Migraines unbranded campaign was developed to create awareness about migraines and destigmatize the condition. We developed the idea of migraine monsters to personify each type of migraine. From morning migraines to nauseous migraines, these monsters help to define the feelings of migraine sufferers. We utilized an advocate who has a large online following to spread the word. We harnessed her social media reach and made her the focus of our campaign. The monsters were so popular online audiences, we made 3D prints of them and handed them out to our clients at the launch party.