Novartis was about to launch their blockbuster heart failure drug Entresto around the world. In order to create awareness about heart failure, we developed Keep it Pumping, a global public awareness campaign that was launched in 6 countries around the world.
The team developed the Keep It Pumping app, which allows users to donate their heartbeats to our cause of heart failure awareness. They would then share their heartbeat donation on social media to spread the word.
We enlisted 3 celebrity musicians: Ellie Goulding, Jessie J, and Leona Lewis to galvanize the campaign. We also developed a multichannel marketing campaign to promote the initiative.
The campaign has had tremendous success with over 743 million exposures around the world and 4.8 million engagements globally in just 6 months.