AcelRx asked us to brand a new pill for pain called Dsuvia. Extreme pain is common in emergency departments and post operative care units in hospitals and is usually treated with a time-consuming IV. Dsuvia is a sublingual tablet that dissolves and subdues pain within minutes. The brand mark we developed is a direct visual representation of the pill highlighting the word "via" meaning way to stop pain. The packaging we designed differentiates the product so it stands out in hospital settings. The texture, a bold faceted treatment, visually expresses the idea of pain. The hot red color transitions to a cool blue and the sharp "pain" pattern softens, dissolves and disappears, just like the pill does.