Option Care is a spinoff of Walgreens home infusion services. Option Care needed to establish their own brand identity, as well as fundamentally change their antiquated business processes with digital transformation. We developed their brand positioning, brand architecture, and redesigned their product brand marks. We also began working on a digital platform to re-engineer their workflow and improve their ability to manage patients. This platform would provide doctors and nurses with patient information during the treatment journey resulting in better health outcomes.
Entresto is a blockbuster Heart Failure drug launched by Novartis. With marketing teams around the world, the brand team needed the country marketers to adopt the analytics dashboard to improve marketing performance. In order to increase awareness and adoption, they asked us to create an impactful launch video to convey the power and benefits of the dashboard.
Envizit is a patient education and behavior change platform developed for diabetes patients in hospitals in the southeast. The platform utilizes 3D anatomical visualizations to engage patients and convey the impact of their behavior on their condition. It also enhances behavior change with customized messaging, enables HCP and patient interaction and better workflow. After 9 months of using the platform, many diabetes patients are more closely monitoring their A1C levels to prevent amputations.
The next stage of the project would be to integrate IBM Watson's AI to further enhance the behavior modification features of the platform.
Tag1 is a technology company that specializes in open source solutions. They are part of a community of developers who helped to create Drupal and still help to maintain it. Tag1 needed a brand strategy for their company and one of their new products. This deck demonstrates portions of the strategic branding process for both brands as well as the execution of the brand mark based on the positioning and personality and its application to their website.
Sunovion came to us in order to amplify awareness of the Lunesta brand and their new brand campaign, Follow the Wings. We developed a groundbreaking 3D mapping event and viral video that was aired in the Meatpacking District of New York City. This 3D mapping video projection featured the Luna moth, their brand mascot which took viewers on a surrealistic journey that could only happen in their dreams. The video went viral in just one day and generated over 300k views in just a few weeks.
Novartis was about to launch their blockbuster heart failure drug Entresto around the world. In order to create awareness about heart failure, we developed Keep it Pumping, a global public awareness campaign that was launched in 6 countries around the world.
The team developed the Keep It Pumping app, which allows users to donate their heartbeats to our cause of heart failure awareness. They would then share their heartbeat donation on social media to spread the word.
We enlisted 3 celebrity musicians: Ellie Goulding, Jessie J, and Leona Lewis to galvanize the campaign. We also developed a multichannel marketing campaign to promote the initiative.
The campaign has had tremendous success with over 743 million exposures around the world and 4.8 million engagements globally in just 6 months.
The State Department was requesting submissions for the design of the US Pavilion for the World's Fair in Milan 2015. We collaborated closely with George P. Johnson to develop ideas for the pavilion and map out the experience that would engage visitors. The theme was Food is the Universal language. The inspiration for the building, the petals of a flower, is organic yet futuristic. The experience inside the pavilion, was based on the future of food through a US lens. Immersive and interactive it starts users off with a global view and then brings them to a personal view and how food affects us all.
We are working with UNESCO & the State Department to develop PeaceWorx a digital peace-building platform to help prevent violent extremism in young people around the world. We first developed a video that was used to launch the initiative at UNESCO headquarters in Paris to 88 country representatives.
The PeaceWorx digital platform will disseminate educational resources for teachers to reach students and guide them towards hope instead of hatred. The pilot digital platform was launched at the Mahatma Ghandi Institute for Education and Peace in New Delhi, India in August 2017. It was shown to students and teachers in workshops, to get their perspective and feedback in order to build the next generation of the platform.
Grifols is a global biopharmaceutical company that develops plasma based therapies. Alphanate a brand that treats hemophilia, needed a way to demonstrate the cost efficiencies of its therapy to doctors. We developed an iPad cost calculator that is used by sales reps to compare the costs of Alphanate and its competitors based on the volume of product they normally order for their practice.
Alnylam is a biopharmaceutical company that is transforming gene therapy to cure disease in new ways. They needed a redesign of their corporate website to reflect their new branding and mission. For years their website had experienced uncontrolled organic growth and needed a complete restructuring. In order to involve the myriad stakeholders across the company, we conducted workshops and working sessions to ensure their involvement in the creation of the website. This collaborative process helped to make the launch a success across the company.
Greater Than One needed a promotional campaign for 2017 that would set the tone for our marketing initiatives. The campaign we developed has a series of interesting and quirky portraits to highlight the unique healthcare needs of each person. To convey the high expectations people have of healthcare today, we created the term Healthcare Customer Experience. It defines how connected consumers expect personalized service in realtime, even their healthcare.
AcelRx asked us to brand a new pill for pain called Dsuvia. Extreme pain is common in emergency departments and post operative care units in hospitals and is usually treated with a time-consuming IV. Dsuvia is a sublingual tablet that dissolves and subdues pain within minutes. The brand mark we developed is a direct visual representation of the pill highlighting the word "via" meaning way to stop pain. The packaging we designed differentiates the product so it stands out in hospital settings. The texture, a bold faceted treatment, visually expresses the idea of pain. The hot red color transitions to a cool blue and the sharp "pain" pattern softens, dissolves and disappears, just like the pill does.
The No Time 4 Migraines unbranded campaign was developed to create awareness about migraines and destigmatize the condition. We developed the idea of migraine monsters to personify each type of migraine. From morning migraines to nauseous migraines, these monsters help to define the feelings of migraine sufferers. We utilized an advocate who has a large online following to spread the word. We harnessed her social media reach and made her the focus of our campaign. The monsters were so popular online audiences, we made 3D prints of them and handed them out to our clients at the launch party.
GSK wanted to promote their support for Breast Cancer patients during Breast Cancer Awareness month. We developed an impactful video which played in GSK offices around the world. The video leverages the iconic pink color, video portraits and emotional storytelling to convey that not only patients live with breast cancer, family members and friends do as well.
Hess is a family-owned and operated global energy company that needed a complete redesign of their corporate website. After an in-depth discovery phase with stakeholder interviews across the globe, we re-branded and redesigned their corporate website. We not only made it responsive, we also ensured the look, feel and voice of the website conveyed the Hess brand personality.
In addition we created an interactive touchscreen and iPad application used at investor meetings, recruiting events and conferences. It conveys the breadth and depth of Hess global operations and their multi-billion dollar business.
